Volunteer Brand Center

Girl Scouts around the world are working together to speak with one voice! Join the movement by following our specific style guidelines. To help our USAGSO volunteers, we have created brand resources that will help you as you put together your own Girl Scout materials.

USAGSO Branding Guidelines & Resources

USAGSO Branding & Style Guidelines

USAGSO Recruitment Resources

Click here to find helpful resources to use in your Girl Scout recruitment.

Branding and Logo Use Form

Please use this form to submit any marketing pieces that need approval by the USAGSO Marketing Team. This includes anything that features the Girl Scout logo, USAGSO logo, Girl Scout branding (apparel, hats, flags, troop items, recruitment giveaways, etc.).

Brand Checklist

If you're creating your own flyer, form, or other piece of Girl Scout material, follow this easy checklist to make sure it meets our branding guidelines:

Three colors: All Girl Scouts Overseas materials should use three colors: black, white, and Girl Scout green! You can tell if it's Girl Scout green by the hex number (#00b451), rgb number (r0 g180 b81), or PMS number (354).
Servicemark: Is our servicemark in the top left-hand corner of your document? If so, great! If not, please add it.
Full name: For branded materials, please use our full name—USA Girl Scouts Overseas or Girl Scouts Overseas. This helps people recognize our brand and reduces confusion.
Platform name: If you create a platform of any sort (social media, microsite, etc.,) it is imperative that you add USAGSO at the beginning of the title-- so USAGSO Camp, USAGSO Shop... and so on. However, all platforms need to be approved by the MarComm team.
Font: Since the official Girl Scout font is not available on all computers, please choose between Palatino (Mac) or Palatino Linotype (Windows) or Georgia. Arial can also be used in certain cases.

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Need additional shapes or colors other than what is listed below? Reach out to us at overseascustomercare@girlscouts.org.

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Photography Recommendations:

Choosing photos to use for your piece is extremely important. Remember to focus on moments that matter, we want the world to see and feel for themselves all of the amazing things our girls are doing and showcase the Girl Scout Leadership Experience. Energy, eye contact, and environment should all be considered when selecting the perfect photograph. When cropping a photograph, the ratio of subject to background should be 80/20. An image with 80 percent girl and 20 percent background will feel immediate and personal. An image with 20 percent girl and 80 percent background will show context and showcase activities.

Once you take a photo of that great Girl Scout experience, then send it to us! We love to see and share what Girl Scouts are doing around the world.

As part of purchasing membership, most signed Girl Scout Membership Forms include permission for photos to be used for Girl Scout purposes—if in doubt, ask the girl’s parent or guardian. If you have a photo that includes non-Girl Scouts, they can fill out an Image Release Consent Form.

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Uniform Insignia Placement

Girl Scout badges, patches, awards, and other insignia should be presented, worn, and displayed only after Girl Scouts have completed the requirements outlined in official program materials. Here is how you should place insignia on a Girl Scout uniforms at each grade level.

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Please contact USAGSO immediately by e-mail if any of the following occurs:

You are contacted by the media, police, government officials, or other public representatives;
Anyone at any time says they plan to speak to the media, a public official or the police about something impacting USA Girl Scouts Overseas; or
A serious health or safety risk comes to your attention.

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We love to hear from you! Please share your community stories and photos by submitting this form.

Looking for more resources or have any questions? E-mail us at overseascustomercare@girlscouts.org.